How To Squeeze More From Banner Advertising

You know, it's funny because a lot of people totally ignore banner advertising because they "heard" it doesn't work - it does, we know. Here's the thing... there is no end to the possibilties and amount of targeted traffic available with banners in the right places. It almost doesn't matter what your budget is because you keep going until you make money, and then you reinvest back into your banner campaigns. It's possible to reach a large volume of targeted traffic often times much less than you would pay for more popular paid advertising platforms. This form of advertising is similar to PPC only in the respect that you need to learn how to do it before getting started. What we're going to do is talk about several banner advertising strategies that you can add to your advertising tool kit.

It may be difficult, if not impossible, to know what existing banners are converting well; but you can still get terrific ideas and a good feel for what goes into a good banner. If you know of any websites that receive a great deal of traffic, then merely see if they sell banner space and study those banners. Chances are that these advertisers are investing so much money into advertising only after carefully researching everything.

That's a first class education and tutorial in high quality banner ad designing, don't you agree?

There's no getting around it that you have to move your readers emotionally, and hit the places that resonate with them. You can study other banners that are live and get good ideas for strong words to use. Banner ad copy must be very, very tight with no wasted words. Never outright copy someone else's banner, but there is nothing wrong from getting ideas and inspiration from them.

Lastly, but certainly just as important, is to make sure your banner's colors match those of the website where they are being displayed. If you will be using the same banner for a number of sites, then you need to get the colors as close as possible to the overall design of the site. If your banners look like they don't belong, you will find that your response rate will suffer. Your banners should fit in naturally with the rest of the site they are being displayed on. It doesn't have to be a perfect match, but try and coordinate a few things here and there. You can find much more information on banner advertising, and we urge you to do so. When you get started with it and apply these and other tips, you'll understand the effectiveness of banner ads and the kind of results they can deliver. You should always work to increase the conversion rates of your banners, and you do that by split testing.